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Hobby-Led Travel Is Changing Retail Strategy

Hobby-Led Travel Is Changing Retail Strategy

Key Takeaways: Hobby-led travel is a 2027 retail opportunity: 68% of travelers plan hobby-focused trips around photography, birding, crafting, stargazing, and antiquing. Inland “heartland hideout” destinations like Bentonville, AR, and Deadwood, SD, are...
How TikTok Is Shaping Spooky Season Travel Demand

How TikTok Is Shaping Spooky Season Travel Demand

Key Takeaways: One in three TikTok users have booked travel after watching a video, with spooky-season destinations peaking in discovery-to-booking conversion every October. Short-form video compresses the travel purchase path; atmospheric content with clear booking...
The Rise of Edible Souvenirs

The Rise of Edible Souvenirs

Key Takeaways: Edible souvenirs are a growing travel retail category; shelf-stable regional foods travel easily and sell well. U.S. Customs requires travelers to declare all food; steer customers toward sealed, shelf-stable goods and away from fresh produce, meat and...