by Alyssa Spagna | Jun 8, 2026 | News
Key Takeaways: Experience-first travel drives purchase decisions: more than half of U.S. travelers attend a ticketed event on trips, with over a third citing it as the primary reason for the visit. Gen Z and Millennial travelers stay longer, spend more, and seek...
by Alyssa Spagna | Jun 8, 2026 | News
Key Takeaways: Hawaii visitor spending rose 4.8% to $1.77 billion in April despite a 0.5% dip in arrivals, as average daily spend jumped 14.1% to $278 per person. Fewer, higher-spending travelers are driving Hawaii’s tourism revenue growth, shifting the focus...
by Macala Rose | Jul 1, 2025 | News
As we move into 2025, as a travel and tourism business, you might be wondering what the US tourism landscape will look like in 2025. As a seasoned business owner, you know that the travel industry is changing fast, and understanding upcoming trends can help deliver...