Key Takeaways: The NIQ and AHLA Hotel Beverage Study reveals strong on-property purchase intent among U.S. hotel guests, with soft drinks (47%), hot...
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Alyssa Spagna
Alyssa Spagna's Recent Articles
From The Screen To The Sale — How Entertainment Tourism Turns Fans Into Shoppers
Key Takeaways: Entertainment tourism and fan travel to filming locations drive measurable visitor spend at souvenir, gift and destination retail...
How Haunted Tourism Turns Story Into Sales
Key Takeaways: Haunted tourism such as ghost tours, haunted hotels and dark heritage sites drive measurable local economic impact through extended...
How Nostalgia Is Driving Travel in 2026
Key Takeaways: Nostalgia travel is a major 2026 trend, with nearly half of Americans planning trips driven by memory, heritage and life events like...
What Tighter Summer Travel Budgets Mean for Retail
Key Takeaways: Summer 2025 travel budgets are tighter, with most travelers spending $1,000 to $1,999 per trip and favoring road trips, short stays...
The Wellness Traveler Is Your Next Best Customer
Key Takeaways: Wellness tourism is on track to surpass $1.4 trillion globally by 2027, making wellness travelers a high-intent, mainstream shopper...
Why Real-Life Summer Planning Beats Generic Seasonal Campaigns
Key Takeaways: Summer marketing strategy works best when tied to real local moments, seasonal patterns and visitor behavior rather than generic...
What Rising Domestic Travel Means for Tourism Retail
Key Takeaways: Domestic travel is sustaining U.S. hotel occupancy and tourism retail foot traffic as international arrivals lag in 2025–2026....
How Travelers Shop When the Trip Is Built Around an Experience
Key Takeaways: Experience-first travel drives purchase decisions: more than half of U.S. travelers attend a ticketed event on trips, with over a...
Hawaii’s Visitor Mix Is Changing. Here’s Why It Matters
Key Takeaways: Hawaii visitor spending rose 4.8% to $1.77 billion in April despite a 0.5% dip in arrivals, as average daily spend jumped 14.1% to...











