IGES
Insights
Cruise Retail Is Becoming a Bigger Revenue Opportunity
Key Takeaways: 48% of cruise passengers visit onboard stores; 67% of those shoppers make a purchase. Exclusive products…
July 13What the America 250 Merchandise Rush Taught Retailers About Trust
Key Takeaways: Counterfeit America 250 merchandise flooded online marketplaces ahead of July 4, with fake “Made in USA”…
July 13Gen Z Travel Trends Point to Literary Tourism
Key Takeaways: 30% of U.S. Gen Z travelers booked a trip after literary content inspired them, per Skyscanner’s…
July 13How a Buc-ee’s Kiosk Turned Pass-Through Traffic Into Visitor Action
Key Takeaways: Temple, TX installed an interactive visitor kiosk inside a Buc-ee’s travel center to convert pass-through traffic…
July 6What Mobility Data Reveals About World Cup Spending Patterns
Key Takeaways: World Cup matches at SoFi Stadium drove a 123% spike in sporting goods visits, 42% rise…
July 6How Airport WiFi Analytics Helps Retailers Capture More Demand
Key Takeaways: Airport WiFi analytics links dwell time, visit counts and flow paths to three revenue streams: tenant…
July 6What Hotel Beverage Growth Signals for Destination Retail
Key Takeaways: The NIQ and AHLA Hotel Beverage Study reveals strong on-property purchase intent among U.S. hotel guests,…
June 29From The Screen To The Sale — How Entertainment Tourism Turns Fans Into Shoppers
Key Takeaways: Entertainment tourism and fan travel to filming locations drive measurable visitor spend at souvenir, gift and…
June 29How Haunted Tourism Turns Story Into Sales
Key Takeaways: Haunted tourism such as ghost tours, haunted hotels and dark heritage sites drive measurable local economic…
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