IGES
Insights
How Social Media Is Shaping Where People Travel and What They Buy
Key Takeaways: Social media influences travel decisions and in-destination purchases across all age groups; Millennials and Gen Z…
August 7Travelers Are Paying More Attention to River Towns — A Growing Opportunity for Tourism Retail
Key Takeaways: U.S. river towns are gaining traction as domestic travel destinations, driven by slow travel, road trips…
August 7What Travel Booking Behavior Means for Tourism Retail
Key Takeaways: Price sensitivity, convenience and social proof drive U.S. travel booking decisions and should shape tourism retail…
August 7Why Food Tourism Is a Big Opportunity for Retailers
Key Takeaways: Food tourism is a growing retail opportunity: travelers plan trips around local food experiences, making region-specific…
August 3How to Make Travel-Exclusive Products Sell
Key Takeaways: Travel-exclusive products (TREX) sell when they’re easy to find, easy to understand and placed where the…
August 3How Retailers Can Win the City-to-Sea Travel Trend
Key Takeaways: City-to-sea travel is growing fast: 63% of travelers add an extra destination before heading home, creating…
August 3How Practical Products Can Drive More Sales in Gift Shops
Key Takeaways: Souvenir and gift shop retailers can boost average transaction value by stocking travel essentials like power…
July 27Historic Old Faithful Store Gets a Refresh for Today’s Visitors
Key Takeaways: Delaware North modernized the Old Faithful Upper General Store in Yellowstone National Park, updating fixtures, lighting…
July 27What Experience-Driven Retail Looks Like for Gift Shops
Key Takeaways: Experience-driven retail blends entertainment and shopping to boost foot traffic, dwell time and purchase intent for…
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