Use Facebook and Instagram to Drive Merchandise Sales

Use Facebook and Instagram to Drive Merchandise Sales

As a retailer, you do your best to figure out ways to use social media to delight, inspire, and educate your customers. But also, you are trying to figure out the best ways to use those channels to make sales. For most travel and tourism based retailers, Facebook and...
IGES Vendor Preview and Buyer Events

IGES Vendor Preview and Buyer Events

We’re extremely excited for the show this year. With less than one month, here’s a preview of the merchandise you will find at this year’s event. For those of you attending this year, our annual IGES Hoedown is happening and of course, our buyer matchmaking services...
Exhibitor Feature: Wood You Tell Me

Exhibitor Feature: Wood You Tell Me

This month, we interviewed Wood You Tell Me, created by Jo Johnson. A longstanding member of IGES, Jo shares how the company is rebuilding and rethinking their business and products in a post-pandemic era.  How Did You Start Wood You Tell Me? I started Wood You Tell...
Exhibitor Feature: From Us To You Co. Handmade Goods

Exhibitor Feature: From Us To You Co. Handmade Goods

This year, our show is, as always, home to some amazing companies. One brand we’re especially excited to feature this year is From Us To You Co. Handmade Goods, a company founded and created by two female Army veterans. We sat down and interviewed Jeana and Haley on...
6 Amazing Local Brands That Call Tennessee Home

6 Amazing Local Brands That Call Tennessee Home

Local businesses are prime examples of everyday treasures; they hold a kind of magic that’s all their own. Why is it that whenever we are on the road we seek them out and eagerly patronize them? Perhaps it is their down-to-earth and tried-and-true nature, made by...
5 Sustainable Brands You’ll Find at IGES

5 Sustainable Brands You’ll Find at IGES

Despite the digitized modern world we live in, today’s consumers still care deeply about the natural environment and want to show that love with sustainable purchases. Consider that in 2018, a whopping 67% of shoppers were willing to pay more for products touted as...
Using Google to Market Your Business Locally

Using Google to Market Your Business Locally

Large or small,  Google’s products for retailers are extremely important for building awareness of your business, developing your customer base, and driving in-store and online sales. Let’s start with some fast statistics and insights that I’ve learned over the...
15 Amazing Things to Know About Tennessee

15 Amazing Things to Know About Tennessee

We love Tennessee, we started here. Since our show is back on track and the people are traveling, we though it would fun to share some interesting facts about our state. Did you know that the word “Tennessee” summons a kaleidoscope of imagery and rich history ranging...
2021: The Year of the Road Trip

2021: The Year of the Road Trip

Did you know that 2021 is set to be the Year of the Great American Road Trip? Last year, many of us hit the road to shelter in place with family members. Later that summer, we took to exploring local areas and attractions once the cabin fever set in.  As summer...