IGES
Insights
How a Buc-ee’s Kiosk Turned Pass-Through Traffic Into Visitor Action
Key Takeaways: Temple, TX installed an interactive visitor kiosk inside a Buc-ee’s travel center to convert pass-through traffic…
July 6What Mobility Data Reveals About World Cup Spending Patterns
Key Takeaways: World Cup matches at SoFi Stadium drove a 123% spike in sporting goods visits, 42% rise…
July 6How Airport WiFi Analytics Helps Retailers Capture More Demand
Key Takeaways: Airport WiFi analytics links dwell time, visit counts and flow paths to three revenue streams: tenant…
July 6What Hotel Beverage Growth Signals for Destination Retail
Key Takeaways: The NIQ and AHLA Hotel Beverage Study reveals strong on-property purchase intent among U.S. hotel guests,…
June 29From The Screen To The Sale — How Entertainment Tourism Turns Fans Into Shoppers
Key Takeaways: Entertainment tourism and fan travel to filming locations drive measurable visitor spend at souvenir, gift and…
June 29How Haunted Tourism Turns Story Into Sales
Key Takeaways: Haunted tourism such as ghost tours, haunted hotels and dark heritage sites drive measurable local economic…
June 29How Nostalgia Is Driving Travel in 2026
Key Takeaways: Nostalgia travel is a major 2026 trend, with nearly half of Americans planning trips driven by…
June 22What Tighter Summer Travel Budgets Mean for Retail
Key Takeaways: Summer 2025 travel budgets are tighter, with most travelers spending $1,000 to $1,999 per trip and…
June 22The Wellness Traveler Is Your Next Best Customer
Key Takeaways: Wellness tourism is on track to surpass $1.4 trillion globally by 2027, making wellness travelers a…
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