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Insights
What Hotel Beverage Growth Signals for Destination Retail
Key Takeaways: The NIQ and AHLA Hotel Beverage Study reveals strong on-property purchase intent among U.S. hotel guests,…
June 29
From The Screen To The Sale — How Entertainment Tourism Turns Fans Into Shoppers
Key Takeaways: Entertainment tourism and fan travel to filming locations drive measurable visitor spend at souvenir, gift and…
June 29
How Haunted Tourism Turns Story Into Sales
Key Takeaways: Haunted tourism such as ghost tours, haunted hotels and dark heritage sites drive measurable local economic…
June 29
How Nostalgia Is Driving Travel in 2026
Key Takeaways: Nostalgia travel is a major 2026 trend, with nearly half of Americans planning trips driven by…
June 22
What Tighter Summer Travel Budgets Mean for Retail
Key Takeaways: Summer 2025 travel budgets are tighter, with most travelers spending $1,000 to $1,999 per trip and…
June 22
The Wellness Traveler Is Your Next Best Customer
Key Takeaways: Wellness tourism is on track to surpass $1.4 trillion globally by 2027, making wellness travelers a…
June 22
Why Real-Life Summer Planning Beats Generic Seasonal Campaigns
Key Takeaways: Summer marketing strategy works best when tied to real local moments, seasonal patterns and visitor behavior…
June 12
What Rising Domestic Travel Means for Tourism Retail
Key Takeaways: Domestic travel is sustaining U.S. hotel occupancy and tourism retail foot traffic as international arrivals lag…
June 9
How Travelers Shop When the Trip Is Built Around an Experience
Key Takeaways: Experience-first travel drives purchase decisions: more than half of U.S. travelers attend a ticketed event on…
June 8