by Alyssa Spagna | Jul 13, 2026 | News
Key Takeaways: 30% of U.S. Gen Z travelers booked a trip after literary content inspired them, per Skyscanner’s 2026 research, making literary tourism a measurable demand driver. BookTok travel, “readaway” trips and rising hotel searches using a...
by Alyssa Spagna | Jun 29, 2026 | News
Key Takeaways: Entertainment tourism and fan travel to filming locations drive measurable visitor spend at souvenir, gift and destination retail stores. Top U.S. entertainment tourism destinations include New York, Los Angeles, Albuquerque, Forks and Savannah — each...
by Alyssa Spagna | Jun 22, 2026 | News
Key Takeaways: Wellness tourism is on track to surpass $1.4 trillion globally by 2027, making wellness travelers a high-intent, mainstream shopper segment for gift, souvenir and resort retailers. Wellness travelers buy outcomes, not objects. Merchandise grouped by...
by Alyssa Spagna | Jun 12, 2026 | News
Key Takeaways: Summer marketing strategy works best when tied to real local moments, seasonal patterns and visitor behavior rather than generic themes or broad seasonal campaigns. Local search optimization, geotargeted social content and calendar-led promotions drive...
by Alyssa Spagna | Jun 9, 2026 | News
Key Takeaways: Domestic travel is sustaining U.S. hotel occupancy and tourism retail foot traffic as international arrivals lag in 2025–2026. Short-stay, drive-market travelers — families, friend groups, multigenerational trips — are the dominant customer type; they...
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