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How TikTok Is Shaping Spooky Season Travel Demand

How TikTok Is Shaping Spooky Season Travel Demand

Key Takeaways: One in three TikTok users have booked travel after watching a video, with spooky-season destinations peaking in discovery-to-booking conversion every October. Short-form video compresses the travel purchase path; atmospheric content with clear booking...
The Rise of Edible Souvenirs

The Rise of Edible Souvenirs

Key Takeaways: Edible souvenirs are a growing travel retail category; shelf-stable regional foods travel easily and sell well. U.S. Customs requires travelers to declare all food; steer customers toward sealed, shelf-stable goods and away from fresh produce, meat and...
What’s Driving Travel Retail in 2026?

What’s Driving Travel Retail in 2026?

Key Takeaways: In 2026, traveler emotion drives purchases: relaxation, curiosity and dream destinations are the top motivators for gift and souvenir buyers. Namedrop, customizable and locally sourced products outperform generic souvenirs. The digital detox trend...