tourism trends | IGES

City Spotlight: Why Denver’s Tourism Numbers Matter for Souvenir Retailers

by Alyssa Spagna | Jun 2, 2026 | News

Key Takeaways: Denver welcomed a record 37.6 million visitors in 2025, generating $10.5 billion in visitor spending — a strong signal for destination and souvenir retailers. With 20.1 million overnight guests averaging 2.8-night stays, longer visits drive higher...

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