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Sevierville, TN • Nov 3-5, 2026
Pigeon Forge, TN • Nov 4-7, 2026

(800) 430-7608
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How Haunted Tourism Turns Story Into Sales

How Haunted Tourism Turns Story Into Sales

Key Takeaways: Haunted tourism such as ghost tours, haunted hotels and dark heritage sites drive measurable local economic impact through extended stays, night-time retail spend and seasonal programming. Retailers grow revenue by stocking locally grounded merchandise:...
The Wellness Traveler Is Your Next Best Customer

The Wellness Traveler Is Your Next Best Customer

Key Takeaways: Wellness tourism is on track to surpass $1.4 trillion globally by 2027, making wellness travelers a high-intent, mainstream shopper segment for gift, souvenir and resort retailers. Wellness travelers buy outcomes, not objects. Merchandise grouped by...
What Rising Domestic Travel Means for Tourism Retail

What Rising Domestic Travel Means for Tourism Retail

Key Takeaways: Domestic travel is sustaining U.S. hotel occupancy and tourism retail foot traffic as international arrivals lag in 2025–2026. Short-stay, drive-market travelers — families, friend groups, multigenerational trips — are the dominant customer type; they...
How Souvenir Retailers Can Meet Gen Z Expectations

How Souvenir Retailers Can Meet Gen Z Expectations

Key Takeaways: Gen Z travelers prefer sustainable, locally made souvenirs over mass-produced novelties, prioritizing authentic keepsakes with clear origin and material stories. Practical, compact items, such as artisan soaps, enamel pins, and regional food products,...
The Rise of Wearable Souvenirs in Modern Travel

The Rise of Wearable Souvenirs in Modern Travel

Key Takeaways: Wearable souvenirs, including hats, scarves and totes, outperform novelty items in repeat wear because they blend utility, authenticity and personal story. Travelers choose customizable, destination-specific keepsakes tied to group travel and milestones...