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What Travel Booking Behavior Means for Tourism Retail

What Travel Booking Behavior Means for Tourism Retail

Key Takeaways: Price sensitivity, convenience and social proof drive U.S. travel booking decisions and should shape tourism retail strategy. Social proof converts in-store: group best sellers with place-specific labels, encourage social tagging and use photo-forward...
Why Food Tourism Is a Big Opportunity for Retailers

Why Food Tourism Is a Big Opportunity for Retailers

Key Takeaways: Food tourism is a growing retail opportunity: travelers plan trips around local food experiences, making region-specific products and namedrop souvenirs high-converting items for gift and souvenir retailers. The strongest food tourism strategies combine...
How Retailers Can Win the City-to-Sea Travel Trend

How Retailers Can Win the City-to-Sea Travel Trend

Key Takeaways: City-to-sea travel is growing fast: 63% of travelers add an extra destination before heading home, creating dual merchandising opportunities for tourism retailers. City legs favor compact accessories, cultural mementos and travel-size wellness items;...
Gen Z Travel Trends Point to Literary Tourism

Gen Z Travel Trends Point to Literary Tourism

Key Takeaways: 30% of U.S. Gen Z travelers booked a trip after literary content inspired them, per Skyscanner’s 2026 research, making literary tourism a measurable demand driver. BookTok travel, “readaway” trips and rising hotel searches using a...