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As Wine Travel Shifts, Retail Must Adapt

As Wine Travel Shifts, Retail Must Adapt

Key Takeaways: U.S. wine tourism is shifting toward casual, drop-in experiences, with 16% of wineries cutting tasting fees in 2025. Retailers near wineries can capture freed-up budgets with grab-and-go products: insulated totes, tumblers and picnic gear. Namedrop and...
What Travel Booking Behavior Means for Tourism Retail

What Travel Booking Behavior Means for Tourism Retail

Key Takeaways: Price sensitivity, convenience and social proof drive U.S. travel booking decisions and should shape tourism retail strategy. Social proof converts in-store: group best sellers with place-specific labels, encourage social tagging and use photo-forward...
Why Food Tourism Is a Big Opportunity for Retailers

Why Food Tourism Is a Big Opportunity for Retailers

Key Takeaways: Food tourism is a growing retail opportunity: travelers plan trips around local food experiences, making region-specific products and namedrop souvenirs high-converting items for gift and souvenir retailers. The strongest food tourism strategies combine...