IGES
Insights
How Nostalgia Is Driving Travel in 2026
Key Takeaways: Nostalgia travel is a major 2026 trend, with nearly half of Americans planning trips driven by…
June 22What Tighter Summer Travel Budgets Mean for Retail
Key Takeaways: Summer 2025 travel budgets are tighter, with most travelers spending $1,000 to $1,999 per trip and…
June 22The Wellness Traveler Is Your Next Best Customer
Key Takeaways: Wellness tourism is on track to surpass $1.4 trillion globally by 2027, making wellness travelers a…
June 22Why Real-Life Summer Planning Beats Generic Seasonal Campaigns
Key Takeaways: Summer marketing strategy works best when tied to real local moments, seasonal patterns and visitor behavior…
June 12What Rising Domestic Travel Means for Tourism Retail
Key Takeaways: Domestic travel is sustaining U.S. hotel occupancy and tourism retail foot traffic as international arrivals lag…
June 9How Travelers Shop When the Trip Is Built Around an Experience
Key Takeaways: Experience-first travel drives purchase decisions: more than half of U.S. travelers attend a ticketed event on…
June 8Hawaii’s Visitor Mix Is Changing. Here’s Why It Matters
Key Takeaways: Hawaii visitor spending rose 4.8% to $1.77 billion in April despite a 0.5% dip in arrivals,…
June 8Chicago Airport Gift Shops Have Better Souvenirs Than You Think
Key Takeaways: Chicago airport gift shops at O’Hare and Midway offer curated, locally made souvenirs and destination-branded products…
June 4Longer Stays, Smarter Spending: What’s Happening at the Jersey Shore
Key Takeaways: Jersey Shore tourism is rebounding, with Atlantic City and Cape May reporting longer overnight stays and…
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