Welcome to our latest newsletter, where we delve into summer travel trends. From budget travel to nostalgia trips to outdoor escapades, there’s a wealth of travel experiences for the rest of 2024.
What’s Inside:
- From dude ranches to hiking, the great outdoors is the top travel destination in the U.S. travelers this summer
- Travelers are concerned with inflation, but they’re still taking vacations.
- Ultra wealthy travelers are big spenders domestically and abroad
- Yosemite, the Smokies, and national parks are top destinations for 2024 outdoor adventure seekers.
While the desire to travel is strong, economic factors such as inflation are influencing travelers’ decisions. According to Deloitte’s 2024 Travel Trends Survey, some travelers are likely to opt for shorter trips due to rising costs and are also planning to vacation closer to home. But amid economic changes, Tripadvisor says 95% of Americans aren’t cutting back on their summer travel—and 44% are even upping their spending.
The Shift Towards Meaningful and Localized Itineraries
Travel is not just about visiting a place; it’s about immersing oneself in the local culture and lifestyle. Travelers are increasingly seeking ‘ultra-localized’ itineraries that offer a deep dive into local traditions, food, and everyday life. Local businesses are benefiting from this trend as conscious consumers strive to minimize their footprint and contribute to the local economy.
The Desire for Familiarity and Comfort
Nostalgia trips are emerging as a popular trend. Amid uncertain times, travelers are seeking comfort in the familiar. They are revisiting places that hold special memories or represent a simpler time, be it a childhood vacation spot or a town that perfectly captures the essence of a bygone era.
The Role of Heritage and History
Nostalgia trips also provide an opportunity to delve into the past. Travelers are increasingly interested in exploring their roots, visiting historical landmarks, and understanding the cultural heritage of their destination. This quest for ancestral knowledge makes nostalgia trips a fulfilling and enriching experience.
The Call of the Wild
Outdoor adventures are gaining popularity with travelers who seek to break free from the confines of their homes. Hiking, camping, and wildlife safaris are some of the outdoor activities that travelers are keen on exploring. Natural beauty, wide-open spaces, and the thrill of adventure make outdoor activities a sought-after segment in travel experiences. In fact, Yosemite and the Smoky Mountains are top destinations this summer. The U.S. still remains the leader in travel and tourism retail. But Retail tourism is no longer just about buying souvenirs; it’s a driving force behind the recovery of the Travel & Tourism sector, contributing significantly to revenue, job creation, and overall economic growth.
Ohh…and Dollywood was named ‘Best Park last year.
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