A comprehensive look at five ways museums, zoos, aquariums and national parks can recoup revenue or generate new earned income in 2021. Whether you are a cultural institution (like a museum, zoos and aquariums) or a travel-based organization like a national park,...
The pandemic is full of negativity, anxiety and hate. Here’s how five cultural organizations and family attractions attempted to combat it and bring joy into people’s lives. Earlier this year, the world seemed to come to a screeching halt. With the...
Large or small, Google’s products for retailers are extremely important for building awareness of your business, developing your customer base, and driving in-store and online sales. Let’s start with some fast statistics and insights that I’ve learned over the...
Museum revenues were already declining before the pandemic, but COVID-19 has ushered in a new era of planning for cultural organizations and nonprofits. With limited federal funds available for cultural organizations, future revenue growth lies in growing income...
Until recently, cruises were the fastest growing sector of the travel industry. In the past five years, the demand has increased by 20.5 percent. In the global cruise market, there are over 50 cruise lines and more than 270 ships, however, just around 75 percent of...
Just weeks into the beginning of this year, it seems as if the world came to a bit of a screeching halt thanks to COVID-19. Unfortunately, visits to zoos and aquariums, popular spots during the spring and summer months, were no exception. Statistics show that over 700...
National parks, road trips and Airbnb staycations are top fall travel plans in 2020. Here’s how it’s impacting local travel and tourism businesses, towns and community residents. Travel and tourism have taken a serious blow because of COVD-19; the pandemic has...
As you start to reopen your store, selling online and through social media are things you simply must invest your time in. As a retailer, you do your best to figure out what social networks your customers are on and how you can participate in a relevant way. Truth be...
Millions of retailers and other businesses around the world are just trying to keep their heads above water due to the downturn of sales in light of the current pandemic. For many of these, because they are closed down until the situation is considered under control,...
Eight weeks after COVID-19 pandemic locked down our country, federal and state officials are slowly reopening. Some states are open; some have longer, more phased out plans. If you own a retail (non-food) business, you will not be able to simply turn the lights...
