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Welcome to our latest newsletter, where we delve into summer travel trends. From budget travel to nostalgia trips to outdoor escapades, there's a...
Author Profile
Macala Rose
Macala Rose is a writer and researcher who specializes in health, wellness, and consumer behavior. Her expertise has been published in the New York Times, Wall Street Journal, San Francisco Chronicle, and many more publications. When she’s not writing about consumer behavior or food, she can be found scouring for deals in antique shops or on the back of her horse. You can with her on Linkedin at https://www.linkedin.com/in/macala or via https://www.maca.la.
Macala Rose's Recent Articles
IGES June Newsletter
Welcome to our latest newsletter, where we delve into summer travel trends. We’re also looking at the ever landscape of zoo, aquarium, and theme...
Using Google to Market Your Business Locally
Large or small, Google’s products for retailers are extremely important for building awareness of your business, developing your customer base, and...
The Hottest U.S. Travel Trends of 2023: Unveiling Must-Visit Destinations and Experiences
In an ever-evolving travel landscape, 2023 has emerged as the year of awe-inspiring U.S. travel trends, redefining the way we explore, connect, and...
Travel Retail Market Spotlight: The Products Vacationers Can’t Resist
The travel retail market is a rapidly growing and lucrative sector, with sales projected to reach over $126.48 billion by 2027, with an annual...
15 Amazing Things to Know About Tennessee
We love Tennessee, we started here. Since our show is back on track and the people are traveling, we though it would fun to share some interesting...
Product Trends: What Will Be Top Gift Shop Sellers
Stores will start to open in the next six weeks, the way we do retail will change. When it comes to gift stores, the items set to start...
Use Facebook and Instagram to Drive Merchandise Sales
As a retailer, you do your best to figure out ways to use social media to delight, inspire, and educate your customers. But also, you are trying to...
Meet Sarah Philpott: Tennessee Farm Gal, Author, and Mother
On a picturesque plot of land nestled in the town of Englewood, Sarah Philpott lives out a Tennessee dream with her family. It’s hard to believe...
6 Amazing Local Brands That Call Tennessee Home
Local businesses are prime examples of everyday treasures; they hold a kind of magic that’s all their own. Why is it that whenever we are on the...