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As we move into 2025, as a travel and tourism business, you might be wondering what the US tourism landscape will look like in 2025. As a seasoned...
Author Profile
Macala Rose
Macala Rose is a writer and researcher who specializes in health, wellness, and consumer behavior. Her expertise has been published in the New York Times, Wall Street Journal, San Francisco Chronicle, and many more publications. When she’s not writing about consumer behavior or food, she can be found scouring for deals in antique shops or on the back of her horse. You can with her on Linkedin at https://www.linkedin.com/in/macala or via https://www.maca.la.
Macala Rose's Recent Articles
IGES September 2024 Newsletter
Welcome to our latest newsletter. In this edition, we explore decline in theme park attendance, consumers’ growing love of the outdoors, and...
IGES August Newsletter
Welcome to our latest newsletter. In this edition, we explore the reopening of New England's longest rail trail, delve into the allure of the...
IGES July Newsletter
Welcome to our latest newsletter, where we delve into summer travel trends. From budget travel to nostalgia trips to outdoor escapades, there's a...
IGES June Newsletter
Welcome to our latest newsletter, where we delve into summer travel trends. We’re also looking at the ever landscape of zoo, aquarium, and theme...
Using Google to Market Your Business Locally
Large or small, Google’s products for retailers are extremely important for building awareness of your business, developing your customer base, and...
Retail Merchandising Magic: Transforming Visitors into Customers at Zoos, Theme Parks, and Tourist Attractions
As a zoo, theme park, or tourist attraction, retail merchandising plays a crucial role in creating memorable experiences for your visitors. More...
The Hottest U.S. Travel Trends of 2023: Unveiling Must-Visit Destinations and Experiences
In an ever-evolving travel landscape, 2023 has emerged as the year of awe-inspiring U.S. travel trends, redefining the way we explore, connect, and...
Travel Retail Market Spotlight: The Products Vacationers Can’t Resist
The travel retail market is a rapidly growing and lucrative sector, with sales projected to reach over $126.48 billion by 2027, with an annual...
5 Ways Creative Ways to Increase Your Revenue in 2023
A comprehensive look at five ways museums, zoos, aquariums and national parks can generate new revenue in 2023. The U.S. economy has been in a state...