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A comprehensive look at five ways museums, zoos, aquariums, cultural, attractions, and national parks can generate new revenue in 2025. The U.S....
Author Profile
Macala Rose
Macala Rose is a writer and researcher who specializes in health, wellness, and consumer behavior. Her expertise has been published in the New York Times, Wall Street Journal, San Francisco Chronicle, and many more publications. When she’s not writing about consumer behavior or food, she can be found scouring for deals in antique shops or on the back of her horse. You can with her on Linkedin at https://www.linkedin.com/in/macala or via https://www.maca.la.
Macala Rose's Recent Articles
Turning Wellness Experiences Into Revenue: A Retail Strategy For Hotels
Earlier this week, our team wrote about how wellness-focused tourism is driving American travelers to destinations within the U.S. The numbers tell...
Why 2026 Is the Pivotal Year for U.S. Wellness Tourism
We've been following the rise of wellness tourism for several years, and if you're running a major destination or attraction, 2026 is your pivotal...
Fall/Winter Travel 2025: The Experiences and Destinations Travelers Want
Americans are just traveling more than ever—they're getting smarter about it. In fact, more than 119 million Americans traveled 50+ miles during the...
August Edition: What’s Hot in Retail Tourism
Welcome to the August 2025 IGES newsletter. This month, we spotlight positive domestic travel highlights, fresh merchandising strategies, and...
July Edition: What’s Hot in U.S. Tourism Retail
Welcome to the July 2025 IGES newsletter. This month, we explore fresh insights into U.S. domestic travel behavior across families, solo travelers,...
US Tourism Trends 2025: What Consumers Want and Expect
As we move into 2025, as a travel and tourism business, you might be wondering what the US tourism landscape will look like in 2025. As a seasoned...
June 2025: What’s Hot in U.S. Tourism Retail
Welcome to the June 2025 IGES newsletter. This month, we explore fresh insights into U.S. domestic travel behavior across families, solo travelers,...
Merchandising Magic: Transforming Visitors into Retail Customers
As a zoo, theme park, or tourist attraction, retail merchandising plays a crucial role in creating memorable experiences for your visitors. More...
May Edition: What’s Happening in Travel, Tourism & Retail
Welcome to the May 2025 IGES newsletter. This month, we examine the evolving dynamics of U.S. tourism, focusing on shifting travel behaviors and...