tourism trends | IGES

How Travelers Shop When the Trip Is Built Around an Experience

by Alyssa Spagna | Jun 8, 2026 | News

Key Takeaways: Experience-first travel drives purchase decisions: more than half of U.S. travelers attend a ticketed event on trips, with over a third citing it as the primary reason for the visit. Gen Z and Millennial travelers stay longer, spend more, and seek...

City Spotlight: Why Denver’s Tourism Numbers Matter for Souvenir Retailers

by Alyssa Spagna | Jun 2, 2026 | News

Key Takeaways: Denver welcomed a record 37.6 million visitors in 2025, generating $10.5 billion in visitor spending — a strong signal for destination and souvenir retailers. With 20.1 million overnight guests averaging 2.8-night stays, longer visits drive higher...

Next Entries »