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Let’s dive into the latest insights shaping tourism retail this month.This month’s newsletter explores key shifts in travel and tourism retail, from the rise of slow travel and jet-setting to how economic factors are reshaping consumer behavior. It also highlights unique accommodation trends driving souvenir demand, sustainability in tourism, and tactical strategies for retailers to adapt to evolving traveler preferences.
Travel Trends 2025
Slow Travel: Immersing in Local Culture
With 74% of travelers preferring recommendations from locals and 65% prioritizing cultural connections, slow travel is redefining the modern vacation. Hilton’s 2025 Trends Report reveals a rise in travelers opting for longer stays in secondary destinations, such as Sardinia and Bodrum, to fully experience a place like a local. This approach not only fosters deeper connections but also helps combat overtourism.
Merch Magic: Display Trends That Convert
Unique Accommodations = Unique Souvenirs
The shift towards unconventional lodging choices. When guests book a treehouse, cave suite, or lighthouse stay, they’re not just paying for a room—they’re investing in a story. The right merchandise turns that story into a tangible memory.
Tap into Location-Specific Nostalgia – A boutique hotel in a historic mansion? Offer vintage-inspired keychains. A stay inside a converted train car? Stock miniature locomotive replicas. Match the merchandise to the setting, and you’ve got an easy win.
Sensory Keepsakes Sell – People remember places by scent, texture, and taste. Custom candles, linen sprays, or locally made goods tied to the experience (think maple syrup from a treehouse stay) bring them back long after checkout.
Retailers who curate with context don’t just sell souvenirs—they sell stories.
Customer Connection Corner
Economic Shifts Influence Travel Behavior
Economic uncertainties are prompting travelers to adjust their plans. A recent study reveals that over three-quarters of Americans have reduced their spending, with more than half considering delaying major expenses such as travel. This trend is leading to an increased interest in budget-friendly destinations and shorter trips.
IGES Ideas: Product Spotlight
Affordable Luxury Items
In light of economic challenges, travelers are seeking affordable, yet luxurious products. Offering high-quality items at accessible price points can attract budget-conscious travelers looking to indulge without overspending.
Attraction Action
Revitalizing Tourism in Affected Areas
Destinations like Maui are implementing strategic marketing campaigns to boost tourism following natural disasters.Collaborations between local businesses and tourism boards aim to revitalize the economy and restore visitor confidence.
Sustainable Scene
Carbon-Conscious Travel Choices
Sustainability remains a top priority for travelers, with carbon-offset programs and eco-friendly transportation gaining traction. Retailers and attractions should highlight green initiatives.
Vegan & Vegetarian Travel Experiences
The rise of “Tofu Tourism” highlights plant-based eating on the road. From vegan cruises to animal sanctuary tours, the travel industry is aligning with ethical dining choices.
Staying attuned to these evolving trends enables tourism retailers to adapt and thrive in a dynamic market.
Welcome to the IGES Trade Show Newsletter. We look at the travel, tourism, and retail trends driving vacation travel plans of people around the U.S. Subscribe.