A comprehensive look at five ways museums, zoos, aquariums, cultural, attractions, and national parks can generate new revenue in 2025. The U.S. economy has been in a state of flux, museums, zoos, and cultural attractions are once again looking for w

Earlier this week, our team wrote about how wellness-focused tourism is driving American travelers to destinations within the U.S. The numbers tell a compelling story. Wellness tourism is booming, and your guests are actively seeking destinations tha

We’ve been following the rise of wellness tourism for several years, and if you’re running a major destination or attraction, 2026 is your pivotal moment. Domestic travelers are embracing holistic travel experiences more than ever, and th

Americans are just traveling more than ever—they’re getting smarter about it. In fact, more than 119 million Americans traveled 50+ miles during the 2024 holiday season, smashing the all-time record set in 2019. But here’s the kicker: t

Welcome to the August 2025 IGES newsletter. This month, we spotlight positive domestic travel highlights, fresh merchandising strategies, and Airbnb’s relaunch of Experiences—plus brand-new insights for each of our core sections. Top Travel Trend

Welcome to the July 2025 IGES newsletter. This month, we explore fresh insights into U.S. domestic travel behavior across families, solo travelers, and luxury seekers, along with new inspiration for retailers and attractions adapting to these shifts.