We’ve been following the rise of wellness tourism for several years, and if you’re running a major destination or attraction, 2026 is your pivotal moment. Domestic travelers are embracing holistic travel experiences more than ever, and th

Americans are just traveling more than ever—they’re getting smarter about it. In fact, more than 119 million Americans traveled 50+ miles during the 2024 holiday season, smashing the all-time record set in 2019. But here’s the kicker: t

Welcome to the August 2025 IGES newsletter. This month, we spotlight positive domestic travel highlights, fresh merchandising strategies, and Airbnb’s relaunch of Experiences—plus brand-new insights for each of our core sections. Top Travel Trend

Welcome to the July 2025 IGES newsletter. This month, we explore fresh insights into U.S. domestic travel behavior across families, solo travelers, and luxury seekers, along with new inspiration for retailers and attractions adapting to these shifts.

As we move into 2025, as a travel and tourism business, you might be wondering what the US tourism landscape will look like in 2025. As a seasoned business owner, you know that the travel industry is changing fast, and understanding upcoming trends c

Welcome to the June 2025 IGES newsletter. This month, we explore fresh insights into U.S. domestic travel behavior across families, solo travelers, and luxury seekers, along with new inspiration for retailers and attractions adapting to these shifts.