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The Gifted Blog

IGES August Newsletter

Welcome to our latest newsletter. In this edition, we explore the reopening of New England’s longest rail trail, delve into the allure of the American West, celebrate the impact of three Black-owned hotels empowering their communities, and disc

IGES July Newsletter

Welcome to our latest newsletter, where we delve into summer travel trends. From budget travel to nostalgia trips to outdoor escapades, there’s a wealth of travel experiences for the rest of 2024. What’s Inside: From dude ranches to hiking, t

IGES June Newsletter

Welcome to our latest newsletter, where we delve into summer travel trends. We’re also looking at the ever landscape of zoo, aquarium, and theme park attendance.   What’s Inside: From dude ranches to hiking in national parks, the great outdoors

Using Google to Market Your Business Locally

Large or small,  Google’s products for retailers are extremely important for building awareness of your business, developing your customer base, and driving in-store and online sales. Let’s start with some fast statistics and insights that I’v

Retail Merchandising Magic: Transforming Visitors into Customers at Zoos, Theme Parks, and Tourist Attractions

As a zoo, theme park, or tourist attraction, retail merchandising plays a crucial role in creating memorable experiences for your visitors. More than just selling souvenirs, retail merchandising is about offering visitors a tangible reminder of the f

The Hottest U.S. Travel Trends of 2023: Unveiling Must-Visit Destinations and Experiences

In an ever-evolving travel landscape, 2023 has emerged as the year of awe-inspiring U.S. travel trends, redefining the way we explore, connect, and create unforgettable memories. This year, we’re unveiling the hottest must-visit destinations an