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Key Takeaways: Temple, TX installed an interactive visitor kiosk inside a Buc-ee's travel center to convert pass-through traffic into local tourism...
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Alyssa Spagna
Alyssa Spagna's Recent Articles
What Mobility Data Reveals About World Cup Spending Patterns
Key Takeaways: World Cup matches at SoFi Stadium drove a 123% spike in sporting goods visits, 42% rise in hotel demand and 26% restaurant lift,...
How Airport WiFi Analytics Helps Retailers Capture More Demand
Key Takeaways: Airport WiFi analytics links dwell time, visit counts and flow paths to three revenue streams: tenant leasing, advertising and food...
What Hotel Beverage Growth Signals for Destination Retail
Key Takeaways: The NIQ and AHLA Hotel Beverage Study reveals strong on-property purchase intent among U.S. hotel guests, with soft drinks (47%), hot...
From The Screen To The Sale — How Entertainment Tourism Turns Fans Into Shoppers
Key Takeaways: Entertainment tourism and fan travel to filming locations drive measurable visitor spend at souvenir, gift and destination retail...
How Haunted Tourism Turns Story Into Sales
Key Takeaways: Haunted tourism such as ghost tours, haunted hotels and dark heritage sites drive measurable local economic impact through extended...
How Nostalgia Is Driving Travel in 2026
Key Takeaways: Nostalgia travel is a major 2026 trend, with nearly half of Americans planning trips driven by memory, heritage and life events like...
What Tighter Summer Travel Budgets Mean for Retail
Key Takeaways: Summer 2025 travel budgets are tighter, with most travelers spending $1,000 to $1,999 per trip and favoring road trips, short stays...
The Wellness Traveler Is Your Next Best Customer
Key Takeaways: Wellness tourism is on track to surpass $1.4 trillion globally by 2027, making wellness travelers a high-intent, mainstream shopper...
Why Real-Life Summer Planning Beats Generic Seasonal Campaigns
Key Takeaways: Summer marketing strategy works best when tied to real local moments, seasonal patterns and visitor behavior rather than generic...