SHOW GUIDE ADVERTISING SPECIFICATIONS SHEET

Advertising Materials Due
September 26, 2025

Terms and Conditions

Please note, if we do not receive your artwork by September 26, 2025, we will create a black and white type-only ad that has company name and booth number in it and consider the contract fulfilled.

Digital File Specifications

MECHANICAL REQUIREMENTS 
Web offset. SWOP (Specifications Web Offset Publications) standards apply.
Line screen: 133. For density, the sum percentage of tone values is not to
exceed 280%. Maximum screen tone value for any color is to be 85%.

FULL PAGE AD SIZE:
Live area: 4.5 inches wide by 7.5 inches tall (critical copy area)
Trim area: 5.25 inches wide by 8.25 inches tall
Bleed area: 5.5 inches wide by 8.5 inches tall (additional .125 inch each side)

HALF PAGE AD SIZE:
Live area: 4.5 inches wide x 2.75 inches tall (critical copy area)
Trim area: 5.25 inches wide x 4 inches tall
Bleed area: 5.5 inches wide x 4.25 inches tall (Add up to .125” bleed on all sides)

DIGITAL FILE FORMATS
TIFF.IT and PDF files: Files should be set up portrait, right reading,
100% size. No rotations. Trim, bleed, and safety marks should be included
in file (no marks in live area).

TIFF/IT-P1: CT res should be 304.8 dpi (res 12), SWOP CMYK, with total area
density 300%. LW res should be a minimum of 1600 dpi. All trapping
should be included in file.

PDF: Vendor prepared Acrobat PDF/X-a:2001 compliant file at least
v.4.01, press optimized, 2400 dpi, composite.

CMYK: All fonts must be embedded; if EPS file, all fonts must be converted
to outlines. All graphics must be embedded.

NATIVE APPLICATIONS: InDesign CS6, Illustrator and Photoshop, Mac files
preferred. Use Adobe Postscript fonts. Include all screen and printer fonts
with document, including those embedded in accompanying images
(such as logos). All linking art must be at least 300 dpi CMYK. No RGB or
JPEG images.

EMERALD X, LLC. accepts no responsibility for errors occurred in
processing native files or files submitted without appropriate proofs.
Any file intervention required will result in charges to the advertiser.

HOW TO SEND FILES, COPY, ART & PHOTOS:
Files must be submitted here.

FILE NAMING:
Please name the file(s) you are submitting using your company name.
Example: [Your Company Name]-1, [Your Company Name]-2, etc.

Questions?

For questions about deadlines and
production requirements, please contact:

Madeline McKenna
Customer Success Manager
(201) 615-6948
[email protected]

Ad Size Requirements

show graphic representation here of the of ad sizes from the PDF.