Welcome to the October newsletter. We’re trying something new. Our next few issues feature a new format. Let us know what you think of it.
Top Traveler Vacation Patterns of 2024
This past summer, Americans took an average of 2.9 vacations, with Millennials traveling the most at 3.4 trips annually. Beaches were the top destination, favored by 62% of travelers, followed by cultural and historical locations at 44%. Hotels are the preferred accommodation for 78%, though 44% opt for vacation rentals, and 41% enjoy staying with family or friends.
- 53% of Americans used credit card rewards or travel loyalty programs to reduce vacation costs.
- The average vacation cost was $1,742.90, though 1 in 10 Americans spent over $3,500.
- Weather is the biggest travel fear (58%), followed by concerns about getting sick (44%) and safety issues like crime (28%).
- 32% of travel plans were influenced by YouTube, TikTok or Instagram.
🛍️ Merch Magic: Display Dos and Don’ts
Color Psychology
- Blue increases trust, red creates urgency
- Green? Perfect for eco-friendly product lines
Layout Lowdown
- “Power wall” to your right: Your new store’s best friend to drive sales
- Dwell points: 10 great examples of retail layouts to boost sales
🤝 Customer Connection Corner
Staff Superchargers
- 30-second product video storytelling templates
- Use TikTok to boost gift shop sales – ASD created the ultimate guide
💡 Bright Ideas: Product Spotlight
Sustainable Standouts
- Now trending on TikTok and Instagram…recycled plastic keychains: Small item, big impact
- Local artisan collaborations: You can’t go wrong with these in store
🎢 Attraction Action
Theme Park Triumphs
- Disney’s villain-themed land is officially happening
- Internationally, theme park attendance is on the rise
Museum Marvels
- TikTok Success for Sacramento History Museum
- Interactive exhibit-linked exhibits and products: Augmented reality successes
🤖 Tech Talk
AI Assistants, Contactless & Beyond
- Biometric payments: Smile to buy (Yes, really!)
- Customers want affordability and trust in the age if AI
- Visual search: “I want that exact t-shirt!”
🌿 Sustainable Scene
Materials Matter
- $50.93 billion and counting, bamboo’s have a big moment
- Mycelium merchandise: Fungi fashion takes root
Zero-Waste Winners
- Package-free products: What consumers want
- Refill stations: From novelty to necessity
👋 Parting Thoughts
Love our new format? Let us know. Got a cool story or hot tip? Slide into our DMs or send us an email, we’d love to share it with the community.
