#1. Licensed Accessories
Accessories – including jewelry – are among the most popular purchases among tourists. Additionally, accessories offer a strong range of inventory ideas that include everything from umbrellas to seasonal scarfs to hats to backpacks and more. For tourists in particular, these items all present inventory ideas that can help boost sales while supporting customers in their goals of finding inventory they’ll both use and enjoy that also commemorates their tourist experience. Another perk? Accessories cater to customers across the generations – helping you reach more consumers and strengthen sales. With the added advantage of offering accessories at a variety of price points, it’s a no-brainer to introduce licensed merchandise specifically into your accessory assortment.
#2. Customized Apparel
Whether a customer – aka a tourist – needs an unexpected sweatshirt due to unexpected cooler weather or simply wants a t-shirt to remember their traveling experience, custom apparel is always good to have on hand when you cater to tourists. Take this up a notch by introducing licensed apparel within your inventory assortment that captures tourist attention while still fulfilling their shopping needs. Retailers based in cold-weather climates, for example, may benefit from having hats, sweatshirts and jackets on hand with the latest licensed characters attached to some of this inventory. On the other hand, if you’re on the beach or there is a pool nearby, selling licensed beach towels might be more ideal for your unique audience. Discover these items and more – including name drop items –at IGES, a premier tradeshow supporting tourist- based retailers. Learn more here.
#3. Souvenirs & Collectables
With Statisa estimating that gift, novelty and souvenir sales will reach $17,681 billion in 2019, there is no better time than now to make sure your store is positioned to help capture tourist dollars. Introducing souvenirs and collectibles across a variety of price points that meet all your customer’s expectations can help you achieve this goal – but identifying the right souvenirs and collectables is key. One-of-a-kind items can help retailers stand out among the rest in this category, but recognized, licensed products will help these same merchants gain tourist dollars with consistency. After all, the goal of any retailer is to attract customer attention and with licensed products, this is bound to happen.
Finally, remember that stores catering to tourist customers need to offer an inventory assortment that appeals to their unique tourist audience. Creating a dynamic inventory assortment that also offer healthy margins is a must, and to help do this be sure to attend IGES – which offers customizable apparel, souvenirs, novelty items, handmade goods, and licensed products to help meet these goals.
By Nicole Leinbach Reyhle