The Millennial generation — people whose birth years range from the early 1980s to the early 2000s — are a part of the population that retailers simply can’t ignore. There are 80 million millennials in America alone that bring with them $200 billion in...
As a retailer, you know that consumers are more tech-savvy than ever before. It’s also no secret that e-commerce is booming – to the tune of more than $2.3 trillion. However, this doesn’t mean the end of brick-and-mortar stores. In fact, they’re actually thriving. In...
Consumer experiences are influenced in a variety of ways, including through technology. And just as technology influences consumers, it can also help merchants. The reality is, a customer’s journey to buy is influenced from a variety of touchpoints – including...
Whether traveling for work or play – or even both – there are a variety of ways to help capture customer attention for those on-the-go. Among them include the three tips below to help support traveling customers. Tip #1: Offer Customers Personalization Who doesn’t...
Summer time is a welcomed time for consumers and retailers alike. After all, days are longer and leisure strolls in and out of stores are a great way for customers to pass time. For tourist-based retailers in particular, this time of year often brings increased foot...
